Privacy Policy & ToS

Last Updated: July, 2019.

Website terms of use


This website (the Website) is owned and operated by Asksenti Limited, a company registered in the UK with company number 09499330 and registered office at 6th Floor, 2 Leman St,Whitechapel, London, E18FA (we, us). By accessing and using the Website you agree to be bound by these terms of use (the Terms ) together with our Privacy & Cookie PolicyThese Terms affect your legal rights and obligations so please read them carefully. If you do not agree to be bound by these Terms, do not download, access or use the Website. If you have any questions, please contact us.We may amend these Terms from time to time at our discretion. The amended Terms will be effective as soon as they are accessible. You are responsible for regularly reviewing theseTerms so that you are aware of any amendments.

AskSenti Service

If you wish to book a trial of AskSenti, you can do so here. The AskSenti software is provided under separate terms and conditions. Please Contact Us if you would like a copy of our terms of service or otherwise if you wish to discuss the AskSenti software with us.

Use of the Website

The Website is made available for your own use. When you use the Website www.sentisum.comyou must comply with all applicable laws. In particular, but without limitation, you agree not to (a) try to gain unauthorised access to theWebsite or any networks, servers or computer systems connected to the Website; (b) make for any purpose including error correction, any modifications, adaptions, additions or enhancements to the Website; (c) reproduce, redistribute, sell, create derivative works from, decompile, reverse engineer, or disassemble all or part of the Website save to the extent expressly permitted bylaw; and/or (d) use the Website to provide services to third parties.

Website Content

The Website contains content, images and information (Website Content). The copyright in the Website Content belongs to us or our licensors. All rights are reserved.You can view and download the Website Content for your own use but you cannot , edit, vary, reproduce, publish, display, distribute, store, transmit, commercially exploit, disseminate in any form whatsoever or use the Website Content without our permission.

Links to third party content

The Website may contain links to websites operated by third parties. We do not have any influence or control over any such third party websites and we are not responsible for and do not endorse any third party websites or their availability or content.We accept no responsibility for adverts contained within the Website. If you agree to purchase goods and/or services from any third party who advertises in the Website, you do so at your own risk. The advertiser, and not us, is responsible for such goods and/or services and if  any questions or complaints in relation to them, you should contact the advertiser.

Warranty and disclaimer

To the extent permitted by law, the Website and the Website Content is provided on an "as is"basis. All implied warranties, representations, terms and conditions relating to the Website and/or the Website Content whether implied by statute, common law or otherwise, including without limitation any warranty, representation, terms or condition as to accuracy, completeness, satisfactory quality, performance, fitness for purpose, available and non-infringement are excluded. Nothing in these Terms shall limit or exclude our liability for (a) death or personal injury resulting from our negligence; (b) fraud or fraudulent misrepresentation; or (c) any other liability that cannot be excluded or limited by English law.If you believe any Website Content infringes your copyrights, you may submit a notice to us including the following information (a) a physical or electronic signature of a person authorised to act on behalf of the owner of any exclusive right that is allegedly infringed; (b) identification of the copyright work claimed to have been infringed; (c) identification of the Website Content that is claimed to be infringing; (d) information reasonably sufficient to enable us to contact you, including your name, email and/or postal address; (e) a statement that you have a good faith belief that use of the Website Content on the Website is not authorised by the copyright owner, its agent and/or the law; and (f) a statement that the information in the notice is accurate and under penalty of perjury, you are authorised to act on behalf of the owner of an exclusive right that is allegedly infringed.


We will use reasonable endeavours to make the Website available to you at all times. However, there may be occasions when access to the Website may be interrupted, including for scheduled maintenance or upgrades, for emergency repairs, or due to failure of telecommunications links and/or equipment.We reserve the right to remove any Website Content from the Website for any reason without notice, and shall have no liability or responsibility to you in any manner whatsoever in such circumstances.


If any provision of these Terms is held by a court of competent jurisdiction to be invalid or unenforceable, then such provision shall be construed, as nearly as possible, to reflect the intentions of the parties and all other provisions shall remain in full force and effect.Our failure to exercise or enforce any right or provision of these Terms shall not constitute a waiver of such right or provision.These Terms shall be governed by and construed in accordance with English law and you agree to submit to the exclusive jurisdiction of the English Courts.

Privacy & Cookie Policy

We respect the privacy of everyone who uses the AskSenti site and service. This Privacy & Cookie Policy (this Policy) sets out the data that we collect about you and how you use our site(the Site) and the AskSenti service (the Service) and how we use that data. We are AskSenti Limited, a company registered in the UK with registered office at 6th Floor, 2 Leman St,Whitechapel, London, E1 8FA.

We are the data controller of your personal data.If you have provided your information to a AskSenti client, and that AskSenti client has shared your information with us, you should contact the AskSenti client to review their privacy policy, and note that the provisions of paragraphs 2, 5, 6, 7.1, 8, 9 and 10 shall apply to the use of your personal data. In such circumstances, we are the processor of your personal data and the AskSenti client is the data controller.

This Policy affects your legal rights and obligations so please read it carefully. If you have any questions, you can contact ushere.

1 Information That We Collect From You

1.1 If you register with us, you must provide the following information: your name and email address. If your employer has registered with us, you may still register to access the Site and/orServices and again you must provide us with your name and email address. You will then be provided with a password to access your account. You agree to keep confidential and not todisclose to any other individual or individuals the user name and password related to your AskSenti account.

1.2 When you contact us by email or post or through our contact form, we may keep a record of the correspondence and we may also record any telephone call we have with you.

1.3 All personal data that you provide to us must be true, complete and accurate. You must not register under someone else's name. If you provide us with inaccurate or false data, and we suspect or identify fraud, we will record this. In addition, we may search at fraud prevention agencies for information on you as part of our due diligence to ensure we comply with anti-money laundering legislation.

1.4 By submitting your personal information, you consent to the collection, use and transfer of your information in accordance with the terms of this Policy.

1.5 If you are 16 years old or younger you may not register on the Site. If we become aware that you are 16 years old or younger, we will remove your personal information from our records. By entering your details on the Site, you are stating that you are 17 years old or older.

1.6 We do not store any of your financial information including billing and credit card information. Your financial information is processed by secure, third party services.

2 Data we automatically collect

2.1 When you use our Site, we, or third parties on our behalf, automatically collect and store information about your device and your activities. This information could include (a) your computer or other device's unique ID number; (b) technical information about your device such as type of device, web browser or operating system; (c) your preferences and settings such as time zone and language; and (d) statistical data about your browsing actions and patterns. We collect this information using cookies in accordance with paragraph 5 below and we use the information we collect on an anonymous basis to improve our Site and the Services, and for analytical and research purposes including to produce reports, statistics and analysis of the types of people who access our Site.

2.2 We also allow advertisers and advertising networks to collect information about your computer or mobile device, activities, and geographic location to enable them to display targeted ads to you and provide us with anonymous information about our users' behaviour.Again, this takes place through the use of cookies in accordance with paragraph 5 below.

3 Use of your personal data

3.1 You agree that we may lawfully process your personal data to perform our contractual obligations to you, including where you have a subscription to the Services, to provide you access to the Service.

3.2 We may also use your personal data for our legitimate interests, including maintaining contact with you for your views on the Site, contacting you with updates relating to the Services and other products and services we provide, account management including account verification, dealing with any customer services you require, for regulatory and legal purposes(for example anti-money laundering), for audit purposes and to contact you about changes to this Policy and/or our service agreement.

4 Disclosure of your personal data

4.1 We may share your personal data with any service providers, sub-contractors and agents that we may appoint to perform functions on our behalf and in accordance with our instructions, including payment providers, IT service providers, accountants, auditors and lawyers.

4.2 Under certain circumstances we may have to disclose your personal data under applicable laws and/or regulations, for example, as part of anti-money laundering processes or protect a third party's rights, property, or safety or to enforce our service agreement.

4.3 We may also share your personal data in connection with, or during negotiations of, any merger, sale of assets, consolidation or restructuring, financing, or acquisition of all or a portion of our business by or into another company.

4.4 Some or all of your personal data may be stored or transferred outside of the EuropeanUnion (the EU) for any reason, including for example, if our email server is located in a country outside the EU or if any of our service providers are based outside of the EU. We shall only transfer your personal data to organisations that have provided adequate safeguards in respect of your personal data. These measures include Binding Corporate Rules, the EuropeanCommission approved transfer mechanisms for transfers to third parties in countries which have not been deemed to provide an adequate level of data protection as well as any additional local legal requirements.

5 Cookies

5.1 We use the term "cookies" to refer to cookies and other similar technologies covered by the EU Directive on privacy in electronic communications.

5.2 Cookies are small data files that your browser places on your computer or device. Cookies help your browser navigate a website and the cookies themselves cannot collect any information stored on your computer or your files. When a server uses a web browser to read cookies they can help a website deliver a more user-friendly service. To protect your privacy, your browser only gives a website access to the cookies it has already sent to you.

5.3 We use cookies to learn more about the way you interact with our content and help us to improve your experience when visiting our Site. Cookies remember the type of browser you use and which additional browser software you have installed. They also remember your preferences, such as language and region, which remain as your default settings when you revisit the website. Cookies also allow you to rate pages and fill in comment forms.

5.4 Some of the cookies we use are session cookies and only last until you close your browser, others are persistent cookies which are stored on your computer for longer.

5.5 We will not use cookies to collect personally identifiable information about you. However, should you wish to do so, you can choose to reject or block the cookies we set by changing your browser settings – see the Help function within your browser for further details. Please note that most browsers automatically accept cookies so if you do not wish cookies to be used you may need to actively delete or block the cookies.

5.6 You can also visit for details on how to delete or reject cookies and for further information on cookies generally. For information on the use of cookies in mobile phone browsers and for details on how to reject or delete such cookies, please refer to your handset manual.

5.7 Note, however, that if you reject the use of cookies you will still be able to visit our Site but some of the functions may not work correctly. In addition, the Service will not work if you choose to reject cookies.

6 Security

6.1 We shall process your personal data in a manner that ensures appropriate security of the personal data, including protection against unauthorized or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organisational measures.All information you provide to us is stored on our secure servers. See our Security Policy for further details.

6.2 Where we have given, or you have chosen a password, you are responsible for keeping this password confidential.

6.3 However, you acknowledge that no system can be completely secure. Therefore, although we take these steps to secure your personal data, we do not promise that your personal data will always remain completely secure.

7 Accessing and Updating – Your rights

7.1 You have the right to obtain from us a copy of the personal data that we hold for you, and to require us to correct errors in the personal data if it is inaccurate or incomplete. You also have the right at any time to require that we delete your personal data. To exercise these rights, or any other rights you may have under applicable laws, you can contact us here.

7.2 We reserve the right to charge an administrative fee if your request is manifestly unfounded or excessive.

7.3 If you have any complaints in relation to this Policy or otherwise in relation to our processing of your personal data, please let us know, or you can contact the UK supervisory authority: theInformation Commissioner, see

7.4 Our Site may contain links to other sites of interest. Once you have used these links to leave our Site, you should note that we do not have any control over that other site. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this Policy. You should exercise caution and look at the privacy policy applicable to the site in question.

8 Retention

8.1 Except where we are required to retain your personal data for accounting or taxation purposes, we will retain your personal data for as long as you remain a user of the Service and for 3 months after you cease to be a user for audit purposes and to respond to any queries you have about your account.

8.2 We shall retain your email address until you opt out of receiving such communications by contacting us or clicking unsubscribe from a marketing email.

8.3 If you otherwise contacted us with a question or comment, we shall retain your personal data for 3 months following such contact to respond to any further queries you might have.

8.4 If we have received your personal data from a AskSenti client, we shall retain that personal data in accordance with the instructions we receive from the AskSenti client.

9 General

9.1 If any provision of this Policy is held by a court of competent jurisdiction to be invalid or unenforceable, then such provision shall be construed, as nearly as possible, to reflect the intentions of the parties and all other provisions shall remain in full force and effect.

9.2 This Policy shall be governed by and construed in accordance with the law of England and Wales, and you agree to submit to the exclusive jurisdiction of the English Courts.

10 Changes to this Policy

Any changes to this Policy in the future will be posted to the site and, where appropriate, through e-mail notification. Please ensure that you are kept up-to-date with any such changes. By using the Service or accessing the Site You agreed to be bound by the most up-to-date version of this Policy.