In this episode of Support Insights, we catch up with Fabrice Dowling the Global Head of Customer Care at HeliosX.
HeliosX is a group of healthcare brands (Dermatica, MedExpress, PharmacyLab) that run different business models and, as a result, have very different approaches to customer service.
Having seen exponential growth during the pandemic, Fabrice was tasked with organising and optimising a customer service department that spans the three brands.
Sounds complicated, right?
In the interview, Fabrice shares with us the challenges of setting up multi-brand support.
We cover the metrics, tones of voice, quality assurance, influencing leadership, and building a strong team culture.
There's a lot to learn in this episode for anyone interested in improving their CS division, especially those looking for a blueprint while their company acquires or expands service lines.
Timestamps for the episode
4:43: What makes multi brand customer support challenging?
6:27: After you identified the needs of each brand, where did you go next?
7:55: Do agents span both teams? Or do you keep them in one team.
11:28: What CX metrics is Fabrice tracking at HeliosX? Why was it beneficial to implement those metrics early?
13:10: One of the brands requires a different, higher standard of service. Do you measure anything different to ensure that?
14:25: Taking an active role in subscriber retention
15:00: How is QA different in a multi-brand business vs single-brand? How has Fabrice setup QA effectively?
18:31: What is your advice to previous self or anyone attempting this? Probably to start from scratch, that helped him so much.
20:37: What would your advice be on culture? Building up morale? Connecting different teams is key, why?
22:08: Why are clear progression pathways so critical?
22:56: Why it’s important to include your team in decision-making.
23:26: How do you manage the process of coaching agents on multiple tone of voices?
Watch the Episode
- In the next 5 years, customer experience is 45% of companies top priority.
- Investing in CX initiatives has the potential to double your revenue within 36 months.
- 86% of buyers are willing to pay more for a great customer experience.