This week on the Support Insights podcast, we've caught up again with Cornelia Konstantyner, Head of CX at Organic Basics.
In the episode, we take a look inside the most important global issue of our time: climate change.
Thanks to Amazon's one-click culture, we've all come to expect super fast delivery and super easy returns from online fashion stores.
Brands chasing sales at all costs have optimised the purchase experience to encourage impulse, thoughtless purchases and immediate gratification.
But ease of purchase and returns comes at a high cost to the climate:
For a climate-conscious clothing company like Organic Basics, the impact of one-click culture and free returns is top of mind.
Organic Basics is a certified B-Corp, which means profit is just one pillar of decision-making. The others are people and the planet.
The conversation this week centres on how brands can deliver great customer experiences while also caring about the planet. In particular, we look at the eCommerce returns process.
Hope you enjoy the episode!