Your single source of truth for qualitative customer insight

SentiSum gives teams across your organisation clarity on what customers love and hate, so you can collaboratively maximise subscriber retention.

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Trusted by the best to drive subscriber retention



Total per month

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  • Granular insights from two feedback channels (surveys, emails, chats, reviews)
  • Unlimited logins to improve collaboration around insights.
  • Topic tags pushed to your reporting tool and help desk.
  • 100% customised AI model for increased accuracy.
  • 30-day free trial.



Total per month

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  • Granular insights from unlimited feedback channels (surveys, emails, chats, reviews)
  • Interprets multiple languages.
  • Unlimited logins to improve collaboration around insights.
  • Tags pushed to your reporting tool and help desk.
  • 100% customised AI model for increased accuracy.
  • 30-day free trial

Revolutionise how your team uses customer insights

Impactful customer experience insights

  • Text & sentiment analytics
  • Automated support ticket tagging
  • Analyse 100% of CSAT & NPS surveys
  • Identifies real-time issues
  • Makes root cause analysis easy
  • Identify proposition changes

Collaboration tools to accelerate adoption

  • One central dashboard for all insights
  • Unlimited logins across the company
  • Simple-to-use user interface
  • Custom views for each team's needs
  • Add new topics when needed
  • Slice & dice data in new ways

All the features and functionality you need

Root Cause Insights
Any Feedback Channel
Instant Reporting
Topic Analysis
Sentiment Analysis
Real-Time Tagging
Data Visualisation
Fully Customisable


What is SentiSum, and what can it do?


At our core, SentiSum is a text and sentiment analytics engine. Our technology understands free text in the same way a human would—all the nuance and context included. When applied to customer support conversations (tickets & calls) or customer feedback (surveys, reviews and social media) it uncovers two key bits of information: what is the customer talking about, and how unhappy is it making them? The insights revealed identify why customers are cancelling their subscription, what areas are causing friction, and potential new proposition changes.

How can SentiSum help me drive customer retention?


SentiSum brings you clarity and collaboration. You'll get a detailed understanding of what's driving negativity and churn from any channel you plugin (whether that's customer service conversations, your surveys or reviews. We've also built a simple-to-use dashboard and multiple collaboration features to make sure those insights are *actually* usable by teams across your company, so your CX insights can inform every team's roadmap.

How can you use SentiSum insights to deliver results?


Our customers currently use SentiSum as a single source of truth to turn all their qualitative feedback channels (customer service calls & tickets, reviews, social, and surveys) into quantitative insights. You'll know which issues are impacting the most customers and who badly. You'll also know which issues are specifically driving churn and account cancellation, and which repetitive issues are becoming a problem area. Armed with one detailed view of your customer, you can prioritise improvement roadmaps and convince other teams to do the same.

Will SentiSum understand the complex nuances of my customers?


You'll receive a customised AI model, which is built around your customer feedback and conversation data. It's built for you and your customers, meaning the machine learning will be able to understand even the most complex environments (including spelling mistakes and very niche issues).

Can I try SentiSum on my own data for free?


We offer a 30 day free trial. We'll build you a customised AI model and analyse 6 months of your historical data—which means you can see SentiSum in action on your own data before making any commitments.

Which companies use SentiSum?


Subscription companies like Gousto use SentiSum, as do eCommerce (Schuh), airlines (British Airways), travel (James Villas) and consumer goods (Nestle). It's a versatile product with particular benefit to companies with a subscription element.

Will my customer data be secure?


We take data privacy and security very seriously. With enterprise size customers like British Airways you can reassured that our security has been vetted well.

SentiSum is the leader in support & CX insights. Copyright 2021 AskSenti Ltd. All Rights Reserved.