Text Analysis (a.k.a Text Mining) is the process of understanding and sorting text, making it easier to manage. In our previous blog, we gave you an idea of why text analysis could possibly be the last piece of the puzzle of growth every business is trying to solve. After all, in the information-saturated era we live in, what can be of more value than the power to organise this information in a structured and meaningful way that we humans can understand and derive value from.
In a world saturated by information fuelled by the widespread growth of social media channels and live chat, text analysis can help businesses effectively gain customer insight.
In the race of keeping up with all the latest tweets, support tickets, live chat and product reviews, businesses need effective tools to help them understand their performance and improve the overall impact of the brand.