AI stands for Artificial Intelligence. AI is more than a marketing buzzword and it is important that customer experience managers can truly understand its purpose to gain the maximum. Here at Sentisum, AI could also stand for Axel’s Interest. Axel Almquist is our NLP and Machine Learning specialist who spends his days customising and optimising Sentisum for individual clients. There is no one better to decode what AI is in customer experience is.