I have been asking all the Customer experience Directors that I meet whether they benchmark their customer experience against the past or their main competitors and the answer is more often than not - No!! When I ask why this is the usual answer is that this is just too hard and difficult to do....
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2 Weeks ago
It was that time of the year when my wife's mobile phone contract was due for renewal. My wife has no interest in latest and greatest phones but new and shiny gadgets are one of my weaknesses, though I have managed my weakness well since I left the lucrative banking world and founded...